Media data & reach 2025 | Risk-BOT – Qualified leads in the event of a claim
Media data & reach 2025

Media data Risk-BOT:
Reach with real need instead of wasted distribution.

Risk-BOT is the digital interface in case of damage: people come to us when something has gone wrong – not to scroll, but to find a solution.

That's precisely where your offers come in: water damage, liability, technology, cyber, travel, dental, pet. You reach users with high intent and a clear question – "Who will really help me right now?"

Key figures & reach 2025

The use of Risk-BOT is based on real-world scenarios: damage, uncertainty, and decision-making pressure. Our key performance indicators (KPIs) accurately reflect this behavior – not mere "impressions".

Unique Visitors
80.606

Individual users in 2025 who used Risk-BOT for claims assistance, contract review and clarification of benefit issues.

Focused target group instead of mass reach
Sessions & Page Views
221.496

A total of 221,496 visits with over 1,296,773 page views – an average of around 6 pages per session.

Server Requests & Traffic
4.29 million.

4,287,830 requests and 113.22 GB of traffic – characterized by WhatsApp interactions, uploads and digital processes related to the damage.

Who uses Risk-BOT – and at what moment

Our users are not "casual readers," but are in a specific situation: "My damage, my contract, my rejection." This makes Risk-BOT's reach particularly valuable for insurers, service providers, and experts.

Point of need instead of banner blindness

Users come to Risk-BOT when something has already happened – or when they are about to make a decision:

  • Damage report via WhatsApp (photo, voice message, receipts).
  • Uncertainty: "Will my insurance really pay for this?"
  • Rejection letter in the mailbox: "Is this justified?"
  • Contract check: "Is my policy good or a rip-off?"

In precisely these situations, attention is high, openness to help is great – and the desire for reliable partners is above average.

🎯 Clear intention

Risk-BOT users aren't looking for entertainment, but answers: "What's the next step?". This is a strong signal of their willingness to provide advice and close a deal.

📲 Mobile & WhatsApp first

The majority of access comes from mobile devices. Photos, voice messages, and chat histories characterize claims communication – ideal for digital services and clear guidance.

🤝 Trust Setup

Risk-BOT is deliberately not an insurance sales organization, but rather a neutral translation and structuring service. This relationship of trust has a positive impact on partner offers.

🔍 Context instead of cold contact

When your brand appears in the right damage context, it doesn't feel like advertising, but like a logical solution.

Annual Overview 2025

Transparency instead of colorful reach slides: Here you can see the real usage data of Risk-BOT for all months in 2025.

Monthly values ​​2025 (server statistics)

All figures are based on the server logs of risk-bot.de and include real usage – including WhatsApp access, page views and document retrievals.

Month 2025Unique VisitorsVisits (sessions)pagesAccesses (Requests)Traffic (GB)
January5.06819.316108.843324.1596,52
February7.81245.114190.231395.9878,61
March6.02519.630134.345538.72812,28
April6.60828.473146.251446.31310,79
May6.63713.21250.855213.7988,16
June4.75718.679156.272311.57211,37
July6.38217.402110.920465.64316,05
August5.57110.38081.567448.18410,77
September4.4357.19979.657334.9848,77
October5.9338.89075.674280.5336,76
November11.58819.89285.474276.7616,77
December9.79013.30976.684251.1686,37
Total 202580.606221.4961.296.7734.287.830113,22