Search intent close to the damage
Instead of "cheap insurance," we see search terms like "insurance won't pay," "report a claim without a hotline," or "what to do after a rejection?". Your content provides answers at the crucial moment.
Content partnership for insurers & brokers
Publish content where people actually end up in an accident .
Risk-BOT is used when things go wrong: water damage, broken cell phone, rejection, insurance chaos. Your posts position you as a true claims expert – right at that moment.
Instead of banner blindness in the newsfeed, you deliver clear-text guides, case studies, and mythbusters directly at the point of need. With clear CTAs to your computers, landing pages, and services.
If content is going to be created, then it should be where it truly helps customers in an emergency.
Ideal for:
Why your content is better off on Risk-BOT than in the banner noise
Our users come to us with a real problem – not out of boredom. They want to know: "Who can help me now?" – and this is exactly where you can step in as a claims expert.
Positioning as a claims expert
They explain, contextualize, and dispel fears. Whether through FAQ series, case studies, or "insurance myths"—they demonstrate expertise, not just advertising.
CTA for your tools & services
Comparison calculator, online application, appointment booking: CTAs are natively placed in the articles and lead interested parties directly to your offers.
Fixed price instead of CPM & tracking
They offer clear packages without CPM, CPC, or pixel constraints. Perfect if you want to strengthen branding and customer service in the claims environment, without compromising data protection.
Three content packages – depending on ambition and depth
From a single flagship article to your own expert channel. You decide how strong your brand's presence is in the Risk-BOT universe.
Package S
Single spot
890 € one-time payment, net
- 1 technical article (approx. 1,200–1,800 words) on Risk-BOT
- SEO optimization for focus keyword + long tails
- 1 CTA box (e.g. calculator or appointment)
- 1-2 text links to your landing pages / tools
- Labeling as partner content
- At least 24 months online
Recommended
Package M
Series partner
2.100 € Package price, net
- 3 thematically linked articles (series of articles)
- Publication over 3–6 months
- Each post should include one focus keyword + long-tail keywords
- 1–2 CTA boxes per post
- Internal linking between articles
- Integration into relevant damage/advice pages
- At least 24 months online
Package L
Channel Partner
6.900 € per year, net
- Own topic area / category (e.g. legal protection, animal, disability insurance, cyber)
- 6 contributions per year (e.g. every 2 months)
- Logo & partner notice in the author box
- Linking relevant damage landing pages to your content
- Quarterly short report (aggregated, anonymized)
- No third-party trackers are needed on Risk-BOT
- Minimum contract term: 12 months
This is how the content partnership works
1. Choose a package & topics: Select a package and outline your target group, sectors and desired topics (e.g., BU myths, pets, residential buildings, legal protection, cyber).
2. Coordinate structure & tone: Together we define structure, tone, depth and CTA placements – clearly marked as partner content.
3. Creation & SEO The posts are created or editorially revised, optimized for search engines and embedded in the context of the damage.
4. Approval & Go-Live You give final approval, after which the content goes live and is linked to suitable Risk-BOT pages.
Important note:
This content partnership creates visibility, context, and reach within the claims and consulting environment. There is intentionally no guarantee of a specific number of leads, appointments, or sales. Sales-related use and conversion are your responsibility as an insurer, agent, or broker.
This content partnership creates visibility, context, and reach within the claims and consulting environment. There is intentionally no guarantee of a specific number of leads, appointments, or sales. Sales-related use and conversion are your responsibility as an insurer, agent, or broker.
Frequently Asked Questions about Content Partnerships
These answers preemptively address what you need to clarify internally in marketing, your specialist department, or sales.
Who creates the content?
You can provide your own texts (we'll take care of the fine-tuning and SEO) – or we can create content based on your keywords, product logic, and compliance requirements. Ultimately, you give the final approval.
How is advertising labelled?
Partner content is clearly marked as "advertisement" or "partner content". Risk-BOT remains neutral in its moderation – you benefit from being embedded in a trustworthy environment.
What data can I see as a partner?
You will receive aggregated information such as page views per post and – depending on the package – clicks on CTAs. Risk-BOT does not share any personal user data.
For which products is this particularly worthwhile?
Wherever there is a high risk of damage, uncertainty or need for explanation: legal protection, disability insurance, household contents/residential building insurance, animal insurance, cyber insurance, electronics insurance, but also private health insurance and commercial insurance.
Request a content partnership for your area of expertise
Two or three keywords about your industry, target group, and desired package are enough to get started. You'll receive personalized feedback – without any pitch overkill.
Direct contact
If you prefer things short and direct, use email or telephone.
Contact person:
Roland Richert (IHK-certified insurance expert)
Email:
roland.richert@risk-bot.de
Suggested subject line:
“Content Partnership Risk-BOT – Package S/M/L”.
Quick inquiry via form
This form helps us to process your request more quickly internally. Required fields are marked.
Note regarding expectations:
The content partnership is not a lead guarantee product. It strengthens your presence as a claims expert and delivers your content to where customers actually end up in an emergency. Whether this results in sales depends on your own communication, processes, and offerings.
The content partnership is not a lead guarantee product. It strengthens your presence as a claims expert and delivers your content to where customers actually end up in an emergency. Whether this results in sales depends on your own communication, processes, and offerings.