Partner Marketing Briefing

This page is your central hub for everything you need for Risk-BOT marketing in your network – texts, banners, images, ideas.

We supply materials – you supply trust.

You don't need to be a marketing professional to successfully recommend Risk-BOT. We support you with ready-made templates and building blocks – you just decide where to use them.

What we can provide you with:

  • Advertising copy for social media, newsletters, website & WhatsApp
  • HTML codes for banner advertising and integration on your website or landing page
  • Images & graphics in the Risk-BOT look (including suggestions for formats such as Story, Reel, Feed-Post)
  • Text and conversation guides for personal recommendations & phone calls

Do you need something specific for your network, channel, or team? Just get in touch with a few keywords – we'll create the perfect material for you.
Contact: roland.richert@risk-bot.de

Social Media Basics

How to draw attention to Risk-BOT with simple posts on Instagram, Facebook, TikTok & Co. – without cringe and without marketing jargon.

View tips & platforms #Instagram #Facebook #TikTok #Reels

Website & Blog

Ready-made text modules, call-to-actions and HTML codes for banners to cleanly integrate Risk-BOT into your website or landing page.

Website ideas & banners #Landingpage #Banner #Backlinks

Newsletter & Email

Templates for email newsletters and internal mailings to customers or team, including sample subject lines and short texts.

Use newsletter templates #Newsletter #EmailMarketing

WhatsApp & Messenger

Copy & paste texts for status updates, broadcast lists, or 1:1 chats. Ideal for personal recommendations.

WhatsApp texts & ideas #WhatsApp #Messenger #Direct contact

Offline & On-site

Ideas for flyers, small table displays, QR codes and short pitches for when you're talking to people on site.

Discover offline ideas #Flyer #QRCode #Events

Content ideas for professionals

Those who want to post regularly will find topic ideas here for series, reels, carousels and short explainer videos.

Show content list #ContentPlan #Series #Storytelling

Free Tools & AI

Recommendations for free tools and AI helpers to help you create texts, images, videos, and plans faster.

Tool recommendations #AI #Canva #Planning

Do's & Don'ts

What is expressly desired in partner marketing with Risk-BOT – and what we do not want (no false promises, no pressure).

Read the guidelines #Reliable #PlainSpeaking #FairPlay

Team & Cooperations

How you can collaborate with others – e.g., with real estate agents, coaches, associations, or influencers in your region.

Ideas for cooperation #Network #Cooperation #Community

Request material

Here's what we specifically need from you to create suitable advertising texts, banner codes, and image packages for your network.

Get in touch directly #Support #Briefing #Templates

Social media platforms & easy getting started tips

Use the channels you already have – you don't have to be perfect at everything. What's important is that you stay honest and explain from your own perspective why you think Risk-BOT is a good idea.

Relevant platforms

  • Instagram: Stories, Reels and short testimonials.
  • Facebook: Posts in your timeline, in groups, and as a story.
  • TikTok: Short clips with "What to do if..." tips.
  • LinkedIn: Business contacts, finance/insurance sector.
  • YouTube / Shorts: short explainer videos or Q&A.
  • WhatsApp status: simple information for your immediate circle.

Here's how you can get started

  • Post a short message with your affiliate link once a week.
  • Share your own experiences (“Why I use Risk-BOT…”).
  • Story surveys ("Has your insurance ever annoyed you?").
  • A “call to action”: “If you’re having trouble – write to me.”
  • Regularly remind yourself of potential damage situations (storm, water, broken mobile phone).

From us you will receive

  • Ready-made suggested texts for posts & stories.
  • Images in the appropriate format (Feed, Story, Reel cover).
  • Suggestions for series (“Insurance Myths”, “Claims Check”).
  • Plain language that suits you – doesn't sound like a corporate jargon.

Simply tell us which platform you use – we'll provide you with material that matches your style.

Website, Blog & Banner Advertising

If you have your own website, blog or landing page, we can help you integrate Risk-BOT seamlessly – without you having to do any programming yourself.

What is possible

  • HTML banner with your partner link (sidebar, header, footer).
  • Call-to-action boxes in blog articles ("In case of damage: click Risk-BOT").
  • Simple landing page blocks that you insert into WordPress.
  • Text modules for the "About us" and "Claims assistance" sections.

SEO & Backlink Ideas

  • Articles on topics such as "Reporting damage without a hotline".
  • FAQ sections with a link to Risk-BOT.
  • City/region article ("Claims assistance in [city]").
  • Your partner profile including link to Risk-BOT.

What we deliver to you

  • HTML codes for banners & CTA boxes.
  • Ready-made text suggestions for 1-3 landing page sections.
  • Banner graphics in various sizes.

Simply send us a screenshot or link to your page – we will suggest specific integration options.

Newsletter & Email Templates

Whether you already have a mailing list or want to build one – we support you with clear email texts on the topic of “claims assistance & insurance stress”.

Typical email formats

  • "New in my network: digital claims assistance"
  • "3 mistakes that will cost you money in the event of damage"
  • "When your insurance cuts your premiums – what you can do"

We deliver to you

  • Subject lines that are opened.
  • Short texts that you can copy verbatim.
  • Placeholder for your partner link and contact information.

WhatsApp & Messenger Marketing

You can reach many of your best contacts directly via WhatsApp, Signal, Telegram & Co. – use this without being intrusive.

Formats

  • Status updates with a reference to your Risk-BOT link.
  • Broadcast messages to interested parties.
  • One-on-one dialogues when someone has a problem.

We'll help you with

  • Short templates that you only need to customize.
  • Phrases that don't sound like a sales pitch.
  • Suggestions on how often you should post (without being annoying).

Offline ideas & on-site presence

Some things still work better at the kitchen table or in the office than online. We'll give you input on that too.

Examples

  • Flyer with QR code linking to your partner link.
  • Small table displays (e.g., in the office, in the shop, in the café).
  • Short "elevator pitches" for personal conversations.

From us

  • Print templates (PDF) for flyers & posters.
  • Texts for small advertisements in club magazines or similar publications.

Content ideas for your appearance

To prevent you from running out of ideas after three posts, here are a few topics that always work:

  • "Insurance myths that cost money"
  • "What to do if the insurance company reduces payments?"
  • "Before / After: This is what the letter to the insurance company looked like"
  • “3 things we almost always correct”
  • “Typical mistakes when reporting damage”
  • “Why I work with Risk-BOT”

Please tell us which formats you like (reels, carousels, text posts) – we will tailor our suggestions accordingly.

Free tools & AI helpers

You don't need to buy anything to present yourself more professionally. Many powerful tools are available for free – here's an overview of what you can check out:

Texts & Ideas

  • Free AI text generators (e.g., chatbots) to refine wording.
  • Note-taking tools (e.g., Google Docs, Notion) for your content idea list.

Images & Graphics

  • Canva (free version) for social media posts & stories.
  • Free image databases (e.g. Unsplash, Pexels) to complement our designs.

Videos & Reels

  • CapCut or InShot for simple cutting tasks on your mobile phone.
  • Template apps for Reels/Shorts with ready-made layouts.
Tip: If you want to use a tool but don't know where to start, briefly tell us what you'd like to work with. We can send you examples of how to implement Risk-BOT content with it.

Do's & Don'ts in Risk-BOT partner marketing

What is expressly desired

  • Honest testimonials (“This is how Risk-BOT helped…”).
  • Clear language without jargon.
  • Indications of real benefits: time savings, support, clarity.
  • A transparent indication that you are a partner, if it fits.

What we don't want

  • Promises regarding compensation amounts or "profit guarantees".
  • Pressure ("You must...", "Only today...", "Last chance...").
  • Comparisons that make others look bad (“Your real estate agent is bad…”).
  • False statements regarding licenses/approvals.

Collaborations & Team Ideas

You don't have to go it alone. Risk-BOT is perfectly suited for adding value together with others.

Typical partners

  • Insurance brokers & financial advisors
  • Property management companies & tradespeople
  • Associations, communities, local networks
  • Content creator specializing in everyday/financial topics

How we support

  • Material that you can share internally.
  • Templates for presentations or short talks.
  • Joint online sessions with Roland, when it works out.

Simply write who you work with or would like to work with – then we'll work together to find a suitable concept.